The Story of The Reebok Challenge During spring semester, we were asked to product a communication strategy and to present our innovative ideas about the new pair of Reebok’s shoes, Classic Leather Legacy. Firstly, in order to construct a more comprehensible and realistic customer journey mapping, we decided to build…

Hello everyone and welcome to our project! Being in our third year of studies, in the course of Marketing, Mobile and Digital Lab, we came across an interesting challenge. …

If someone asked us why we chose to promote the brand ‘Boxed Water’, we would say that is time to change our lifestyle and save the planet. More specifically, when it comes to daily, simple things such as drinking water, ‘Boxed Water’ triggers you to use more eco friendly products…