If someone asked us why we chose to promote the brand ‘Boxed Water’, we would say that is time to change our lifestyle and save the planet. More specifically, when it comes to daily, simple things such as drinking water, ‘Boxed Water’ triggers you to use more eco friendly products. In this way, you can eliminate the use of plastic and help the environment heal its wounds.
Now, let’s talk about the product and its actual use. It’s a package made out of paper, which it can be reused. The mindset of the brand is minimalistic, with black and white details. Besides the classic ‘Boxed Water’, the company provides a variety of bottle sizes and a special matcha flavor.
We decided to choose this specific template, because we wanted to analyze the problems that occur the environment and to suggest solutions, in order to give people the chance to change their habits. The report is contained of various products that the company provides, such as boxed water in many sizes, the pins, the T-shirts and the special edition of matcha water. Last but not least, we talked about the prices and values of the brand.
The image that we chose to represent our Facebook post is the escalation of plastic use that leads to the elimination Earth’s pollution. From plastic bottles to ‘Boxed Water’. Furthermore, we present the key points of our brand and a motivational quote: ‘YOU POST, WE PLANT’.
In the Instagram post, we focused on the same aspects that we did on the Facebook post, but we also added a hashtag: #Betterplanet, that would easily become viral. Finally, we used a more artistic photo of the product, to fit better to the point of view of Instagram.